Market Challenge
Advertisers, brands and their agencies are not directly connected to publishers. Instead, it is through numerous intermediaries with specific roles.
High Costs
Most of campaign cost go to intermediaries, who optimise their margin, and not to the publisher, which incurs additional costs for the Advertisers
Opacity
Inventory is unknown before trying: there is an additional discovery cost of the inventory when running performance campaigns
CRM
It is difficult, expensive or impossible to match users on publishers with users from the CDP/CRM of the Advertisers
JIXIE's Answer to the Challenges
A SaaS solution based on Header-Bidding to connect directly Advertisers with Publishers allowing ID synchronisation.
Transparency
Better ROI of campaigns
Brand Safety
User Matching
JIXIE's Positioning
Jixie focuses on and facilitates private exchange market, e.g., market on invite only and 1-to-1 deals
Transparency
Toward a sustainable and fair media industry
Prevent Bids Manipulation
Advertisers benefit from direct connection without intermediaries to get complete transparency which eliminates manipulation of bids.
Jixie’ SaaS fee is transparent and directly integrated in the bid made on Publishers’ properties, and reported to Advertisers.
Detailed Reporting
Jixie provides in near real time the performance and cost for delivering any campaign, in all transparency, for any inventory they used.
Access to Logs
Advertisers have access to log level data for further processing by their own teams. These logs integrate also the value of the winning bid.
It allows Advertisers having their own DSP to optimise their strategy of bidding on publishers’ inventory.
Better ROI on Campaigns
Reducing campaign cost while increasing Publishers’ revenue
Optimisation Engines
Advertisers can easily estimate the cost of their campaigns based on bids forecasts.
When using Jixie light DSP, Advertisers benefit from Jixie's CTR optimisation engines.
No Intermediaries
Save on costs by removing intermediaries, who make in some cases up to 90% gross margin for performance marketing (CPC)
-30%
Average cost reduction when using Jixie
Brand Safety
Control the Inventory
Jixie also offers the possibility to blacklist keywords, negative articles, and the ability to control the context in which the brand is presented.
Select
Select ad-units from Publishers
Contract
Sign online or offline contract
Connect
Connect your DSP or use Jixie light DSP
Reports
Detailed reports of the performance
User ID and CRM/CDP Integration
Introducing Jixie ID
Jixie ID is a free to use and not encrypted ID based on email, phone number or cookie for anonymous users. It also allows to get access to interests and intends of users
Connect
Connect your ID source with Jixie
Match
Connect Connect your ID source with Jixie
Use
Use Jixie ID to target users on Publishers’ inventory
Extend
Jixie also synchronizes other external IDs on behalf of Publishers like TTD UID 1.0 & 2.0